Of course, we can throw in the kitchen sink and include 18 different tactics, but that would be like throwing spaghetti against the wall and calling it art. We don’t operate that way! Instead, we develop a strategy based on a proven prescription. Your PR strategy will be specific to YOUR needs to achieve YOUR goals.
How people get their news is changing rapidly, that will forever change the face of news gathering and public relations. New statistics were just released in the State of the News Media 2011,
an annual report by the Pew Center's Project for Excellence in Journalism. The most striking finding is how fast people are migrating to online news, whether it's on their smart phone, a tablet like the iPad, a laptop or desktop PC.
So how does this communications evolution relate to strategic direction? We use this and other information to think about what’s best for you and your business. We step back and objectively assess your clientele, prospects, opportunities, challenges, differentiators and your industry – locally and nationally.
We develop a communications strategy based on facts.