SmallFortune PR & Marketing believes a well-planned public relations campaign is more effective than advertising.
We use six spokes of a wheel in our PR planning efforts.
We first interview you to discuss your business, your goals and why you thingk increased publicity will aid the growth of your business.
Determine if it makes sense to have a wholistic, general consumer or business-to-business campaign, or it we should focus on reaching a specific set of customers or prospects. Who is it that you want to reach with this campaign? What do you want your key message to be?
Define your goals in achieving this objective. We use SMART goals (Specific, measurable, Attainable, Results-oriented and Time-bound). These goals must be in-line with your overall business, marketing, and sales objectives.
Develop a schedule for your public relation campaigns. Create synergy by coinciding your public relations plan with other marketing and sales efforts.
Develop your plan of attack. We will counsel you on which communication vehicles to use to get your message to your intended audience.
We will put measures in place to track the results of your PR Campaign. After each campaign we will sit down and review the results. Did we achieve the defined objectives and goals of this campaign? Should we consider modifying your original plan? If so, we’ll suggest how and why?
Based on this information we begin to think about what’s best for you:
Communicate and establish your expertise among your peers, the press, or your potential clients or customers?
Build goodwill among your customer, supplier, or your community?
Create and reinforce your brand and professional corporate image?
Inform and create good perceptions regarding your company and services?
Assist you in introducing a new service or product to your market?
Generate sales or leads?
Mitigate the impact of negative publicity and/or corporate crisis?